| Pressure
is a wondrous force. It can cause steel structures to crumble. It
can lift monstrously huge aircraft to the skies. It can make grown
businessmen cry. And happily, it can make food taste delicious.
We have a client called
AvoMex. They make the best guacamole money can buy. It’s called
AvoClassic Guacamole, it comes in the little green box, and thanks
to 87,000 pounds per square inch, it’s simply divine. Instead
of heat, instead of chemicals, it’s the ultra high P.S.I. that
pasteurizes the guacamole. We’ve seen the process with our
own eyes. It’s the stuff of NASA and quantum physics.
So when
they came to us with a new product, we jumped at the opportunity.
A fruit smoothie. All natural. All fruit. All freakin delicious!
It needed a name. It needed a personality. It needed a package. In
short, it needed branding.
Welcome
to frutmost, The Utmost Fruit Smoothie. It’s Fresherized
(yep, we named and branded the process too). Just one sip makes you
glad to be alive. And just one look at the package fills us with
that good kind of pride.
Now onto
the product launch.
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