Once upon a time there was a really good beer. We’ll call it Modelo. Now even really good beers sometimes need marketing partners, and Modelo was no exception. But one by one, marketing partners fell by the wayside, foiled by the powerful BATF. You see, the powerful BATF keeps an ever watchful eye on all beers and who they partner with. Prince Charming-type partners don’t grow on trees.

Enter the fairy marketing and matchmaking agency, haehnel stewart. Haehnel stewart knew the rules and all the ins and outs of beer marketing and matchmaking. And haehnel stewart knew just the right partner. Not too big, not too small. Not too rich, not too poor. Nope, this partner was just right. The partner was beef. The National Cattleman’s Beef Council, that is.

Beef and beer was a match made in marketing heaven. Beef loved it’s new presence in the beer aisle, and Modelo found a new lovely home in the much-prized real estate of the cold meat case. But happiest of all were the townspeople of the eastern 25 states. The Modelo/Beef marriage made it easier than ever for them to enjoy their favorite cuts while sipping their new favorite beer. To this day, townsfolk happily tell and retell the tender tale of beer meets grill.