AvoClassic Guacamole is simply the best guacamole you can buy. That’s not a partisan statement, it’s just pure, unadorned truth. It comes in 2 pouches in a bright green box and the avocado chunks, onions, peppers and garlic will have you swearing it was homemade. As of now, AvoClassic Guacamole doesn’t have any real competition. Problem is, it also doesn’t have strong brand recognition. And that’s an issue when real competition is looming on the horizon.

Enter haehnel stewart. We developed a multi-prong marketing campaign designed to create brand awareness, and, more importantly, brand loyalty. Built around the tagline, “It’s wholly guacamole”, our campaign featured national TV, strategic FSI placement and a PR campaign aimed at the nation’s top 100 food writers. Over 70 newspapers, from The New York Times to the San Jose Mercury News, picked up our story and ran with it.

Judging from the success of the overall campaign, the AvoClassic brand is strong and getting even stronger every day. To the looming competition we now say, “Bring it.”